Leeseraphim Mini 3rd Album 'EASY' Release Celebration Pop-up Store Opens...Great Anticipation
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Leeseraphim Mini 3rd Album 'EASY' Release Celebration Pop-up Store Opens...Great Anticipation
# Leeseraphim Celebrates 'EASY' Album Release with Pop-up Store
Leeseraphim, the rising K-pop artist, is set to open a pop-up store in celebration of the release of their mini 3rd album, 'EASY.'
Hive, the entertainment company behind Leeseraphim, announced that the 'LE SSERAFIM 2024 S/S POP UP' will be held from October 16th to November 3rd. This event marks the release of Leeseraphim's highly anticipated mini album, 'EASY.'
Located in Geumho Alber, a multi-cultural complex, the pop-up store has been gaining attention as various brands have been opening their own stores in the building. Leeseraphim's pop-up store will be the first solo event by a K-pop artist to be held at this location, utilizing three floors of the building.
The pop-up store is designed with the purpose of conveying the messages and identity of Leeseraphim in a concentrated manner. Various exhibitions inspired by their new album, 'EASY,' will be on display.
On the first basement floor, visitors can watch the album trailer and view concept photos. Additionally, there will be an exhibition called 'Album Theme Garden' that visualizes the artist's anxieties and struggles.
Interactive media art that visitors can participate in will also be installed. This was inspired by the first trailer of 'EASY,' titled 'Good Bones.' Visitors can take a photo of their face using a kiosk AR filter, and the image will be projected onto a 9m high fabric wall. Then, a video of their face breaking through the green wall will be created, which can be saved on their phone.
On the first floor, there will be a 'Muchi Showroom' with over 30 fashion and lifestyle items waiting for fans. Visitors can also try on the brand 'Muchi' worn by Leeseraphim members. In addition, there will be a collaboration between Leeseraphim and the car lifestyle brand, 'Peaches.'
As a fan of Leeseraphim, I am excited to see the various exhibitions and interactive experiences at their pop-up store. It's a great opportunity to get a closer look at the messages and identity behind their new album, 'EASY.' I can't wait to visit the pop-up store and support Leeseraphim in their latest release.
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